
Refined materials not only worked as brand inspiration, but also reinforced the quality of the product, while educational fit signage was thoughtfully placed in destination markers for priority products. A refined, consistent design layout treatment was consistently used throughout all three floor pads in order to foster brand credibility through quality. The use of guest-forward copy allowed a complex, potentially daunting navigational system to be easily digestible in stores. We created three unique, yet cohesive floor pads that were tailored to each individual shopper. All in Motion includes tops, shorts, pants, leggings, sports bras, swimwear, light outerwear, yoga mats, stability balls, hand weights and more.

For reference, I'm about 5'7', weight 145ish, waist 30 to 31, chest 38. Any other feedback or recommendations What about sizing I went with small all the way around. We aimed to create a retail shopping experience that was easy to navigate, inspirational, and communicated quality at a great price and was a consistent experience across the women’s, men’s, and kid’s floor pads. All in Motion (Target Brand) 20 off I ordered a couple of things to try based on the review over at Dappered. Our team was tasked with launching the new All In Motion brand in Target stores nationwide. All in Motion is Target’s 10th brand to hit the 1 billion sales mark, which started with Cat & Jack, a children’s label that notched up the volume for other in-house launches, and gave. Because of this, Target’s lost significance market share in the athletic apparel category, and looked to an entirely new brand to shift consumer perception of Target’s ability to offer high quality and stylish performance apparel at a great price.

C9 by Champion has been Target’s staple athletic brand for 15 years, but with the shifting industry, failed to keep up with trends and maintain strong brand credibility.
